FAT REDUCTION MARKET IN EUROPE TO SOAR DESPITE ECONOMIC DOWNTURN

Growing patient desire for noninvasive procedures will fuel expansion in transdermal ultrasound and laser-assisted liposuction markets, according to Millennium Research Group

July 16, 2009—Waltham, Massachusetts— According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the fat reduction device market will experience the highest growth of all body contouring devices in Europe through 2013. MRG’s European Markets for Body Contouring Devices 2009 report finds that the fat reduction segment will be fueled by physician adoption of newer modalities like transdermal ultrasound and laser, light, and energy fat reduction devices, which offer patients less invasive solutions than traditional liposuction.

Transdermal ultrasound and laser-assisted liposuction (LAL) procedures will experience particularly strong growth over the next five years, with patient desire for minimally invasive procedures fueling both segments. Transdermal ultrasound procedures can be performed in an hour and without any incisions, allowing patients to return to their normal routine afterwards. Until recently, the market for transdermal ultrasound was dominated by UltraShape; however, the competitive landscape has changed with the launch of Medicis’ LipoSonix in mid-2008, and it will continue to shift over the next five years as new firms enter the market in an attempt to capitalize on the rapid growth.

“The LAL market is undergoing similar competitive changes. As LAL continues to stimulate patient demand, physicians will purchase new LAL devices and new competitors will emerge in order to capitalize on the market’s tremendous potential,” says Kevin Flewwelling, Manager of the Aesthetics division at MRG. “DEKA’s SmartLipo device was one of the first LAL devices available in the European market; however, many competitors have since launched LAL devices, including Cynosure, Elemé Medical, Sciton, Syneron, and others.”

MRG’s European Markets for Body Contouring Devices 2009 report covers the markets for cellulite reduction, skin tightening, fat reduction, and gastric bands in France, Germany, Italy, Spain, and the UK. The report provides full breakdowns of body contouring procedures by type as well as device unit sales by subtype, including five-year forecasts, up-to-date market shares, and in-depth qualitative insights.

About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company (www.DecisionResourcesInc.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.

About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

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For more information, contact:


Christopher Comfort
Decision Resources, Inc.
781-296-2597
ccomfort@dresources.com
Amy Krohn
Millennium Research Group
416-364-7776 x101
akrohn@mrg.net

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